Industry: Travels and Tourism

Ceylon Guiders — Complete Branding & Website Design Project

Ceylon Guiders is a Sri Lankan tourism and transport service provider offering comprehensive travel solutions for local and international visitors. Their services include motorbike, car, van, and bus rentals, chauffeur-driven tours, airport transfers, and custom travel itinerary planning across Sri Lanka.
The company focuses on delivering safe, reliable, and authentic travel experiences through a well-maintained fleet and experienced drivers.

Project Scope

Kushan Designs was selected to develop a full brand identity system and a complete WordPress website to enhance the company’s online presence and improve the customer journey from discovery to booking.

Services Provided:
  • Logo Design

  • Business Card Design

  • Brand Color & Typography Guidelines

  • Complete WordPress Website Design & Development

  • Booking Inquiry Form Integration

  • Mobile-First UI Design

Logo Design

The objective was to create a modern and minimal logo that reflects the company’s identity as a trusted tourism and transport service.

Key Logo Features:
  • Symbol inspired by travel routes, navigation, and movement

  • Colour palette representing trust, safety, and Sri Lankan vibrancy

  • Designs adaptable for print, digital platforms, and merchandise

  • Deliverables included primary logo, secondary icon, monochrome variations, and vector files

Business Card Design

The business cards were designed to maintain a clean and premium appearance while clearly communicating contact information.

Design Highlights:
  • Minimal, professional layout

  • Dedicated versions for corporate staff and tour drivers

  • Print-ready CMYK files with bleed included

  • Consistent typography and branding elements

Website Design & Development

CeylonGuiders.com required a modern website that showcases services and enables quick booking for travelers.

Website Requirements Completed:
  • Built on WordPress + Elementor for flexibility

  • Homepage featuring vehicle rental categories, tour packages, customer reviews, and CTAs

  • Dedicated internal pages:

    • About Us

    • Vehicle Rentals (Bikes, Cars, Vans, Buses)

    • Tour Packages

    • Airport Transfers

    • Contact/Booking

  • Integrated advanced booking form with fields for vehicle selection, pickup/drop details, dates, passenger count, and additional notes

  • WhatsApp instant chat integration for faster inquiries

  • Fast, mobile-optimized layout suitable for tourists browsing on the move

Project Outcome

This project delivered a complete digital transformation for Ceylon Guiders, establishing a unified brand presence and a highly functional website optimized for conversions.
Through improved visual identity and streamlined booking features, the company strengthened its digital credibility and enhanced customer engagement across local and foreign markets.

Deliverables

  • Full Logo Set (Primary, Secondary, Monochrome, Vector)

  • Business Card Designs

  • Brand Guideline

  • WordPress Website (Design + Development)

  • Mobile Optimization

  • Social Media Branding Kit

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